While Waiting for Live Music to Return, One Artist Is Taking Ticket Reservations

While Waiting for Live Music to Return, One Artist Is Taking Ticket Reservations

"As Covid-19 has befogged any realistic timetable for the return of live music, English singer-songwriter Jacob Collier is trying something new while he prepares for his yet to-be-dated 91-show tour. Rather than announce new dates and ticket sales and hope touring can resume in a given time slot, Collier will employ a reservation system through a partnership with ticket reseller Lyte that guarantees fans spots at a show once the date is officially announced." 

Full piece here

The Erick and Brad Show - Episode 13

"...our guest Lawrence Peryer who shares with us about Lyte and his role in the company, and his experiences working with some of the greatest music artists of all time..."

Listen on Spotify. Watch on YouTube

What Can Rockstars Teach us About Personal Branding? - 12 Hats Radio Interview

"Entrepreneur and documentary maker Lawrence Peryer from Lyte has dedicated his working life to bring fans closer to performing artists. He has worked alongside performance artists such as The Rolling Stones and David Bowie and today he is in our studio!
With advice on how Keith Richards can teach you about personal branding and a very trippy lucid dream in the end."
Dig the episode here

Lawrence Peryer: Platformer

Project Title: Platformer 
Artist: Lawrence Peryer
Medium: Download, Streaming  
Label: Burning Dervish
Recorded: Fall 1996 - Winter 2020 
Release Date: May 5, 2020  
My Role: Keyboards, Programming, Production  
About: These are demos I recorded for a video game that was never made.

Stream: on Spotify or on a variety of other services.

Lyte-ing It Up With Ant Taylor And Lawrence Peryer

by Francisco Rendon on Pollstar.com, April 6, 2020. 
"With the live industry dramatically disrupted, some have adopted anxious or more doom and gloom tones when talking about the business. Ticketing platform Lyte was seeing astronomical growth before the shutdown, matching its total 2018 revenue in Q1 of 2019 alone and securing an additional $15 million in Series A financing from the likes of Bernie Cahill and Activist Artist Management Oct. 8.
At an event with which Lyte is partnered, fans can swiftly return their tickets, plus fees, at the original point of purchase. Organizers then re-sell the ticket to someone else who wants it, often fans who missed out on original tickets and were put on a waiting list. While fans miss out on the potential profits from re-selling a hot ticket, Lyte’s whole pitch for years has been to make returnability and refundability easy, and the word “refunds” is key in the discourse on ticketing these days. 
The tone when speaking to some of Lyte’s top executives was bright. While acknowledging many are suffering directly from the health effects of COVID-19 and many more are struggling with the economic fallout from efforts to control the spread of the disease, company founder and CEO Ant Taylor and Chief Revenue Officer Lawrence Peryer were optimistic about the future of the live business, especially as they have just partnered with the iconic festival Bonnaroo, joining partners like Coachella and BottleRock Napa Valley. 
Taylor and Peryer spoke to Pollstar about the state of their company and the business in general, and where things are headed." - Click here for the full piece.

Lyte Launches Podcast Series with Host Lawrence Peryer

Lyte Launches “Spot Lyte On...” Podcast Series
Podcast takes listeners into green rooms, control rooms and boardrooms the world over to hear the compelling stories of the most creative minds at work today

SAN FRANCISCO –  (Feb. 6, 2020) – “Spot Lyte On…” is a new podcast where Lyte Chief Revenue Officer Lawrence Peryer takes listeners backstage, on the road, inside the studio, behind the camera, and into corporate towers to provide a deeply personal and colorful glimpse into the people and personalities behind the most exciting entertainment and cultural events happening today. 

“I have spent nearly my whole adult life building experiences and businesses to serve fans, musicians, filmmakers and artists,” says Peryer. “That’s entailed spending countless hours with fascinating people, learning what drives them, what makes them tick. With “Spot Lyte On…” we have the opportunity to bring our listeners into these rooms, to hear the stories directly from the sources, and to be surprised by what it takes to make the show go on.”

Each episode delves into the life of the guest, ranging from their careers to their families to what they do for fun. Most importantly, the discussions will focus on their unique passions; what pushes them and gets them excited every morning –  and how that has impacted their world and the world around them. 

“Spot Lyte On…” premiers Feb. 6, with new episodes dropping the first Thursday of every month. Season One Episode One features Ben Lovett, co-founder of the Grammy award-winning Mumford & Sons, discussing how he juggles a hectic life of touring whilst building out his own global empire, Venue Group, which is successfully bringing new grassroots music venues to London and beyond. 

On March 5, Matt Watts will tell listeners how he goes from being an executive at Fender Musical Instruments by day to his “night job” as guitarist in The Starting Line. The April 2nd episode brings a conversation with David Goldberg, a live entertainment veteran who shares his views on the state of the business. 

Episodes are produced by Lyte’s Craig Snyder, former longtime producer of Little Steven’s Underground Garage channel on SiriusXM.

“Spot Lyte On…” is available from Apple Podcasts, Spotify, Stitcher, and Google Podcasts.  For a preview, check out an audio trailer here. 

About Lyte
Lyte’s mission is to fill every seat and make ticketing delightful, making it easier for fans to attend more events. In an industry where a “no refunds and no cancellations” policy is the standard, Lyte enables fans to return their event tickets, no questions asked, to the official point of purchase. Lyte also provides a safe and official reservation booking system, offering fans who sign up a fair price for in-demand tickets. One hundred percent of the tickets bought and sold through Lyte are issued through ticketing partners and delivered directly to fans with no chance of being fraudulent. Visit lyte.com.


Maggie O’Brien
Vibe Digital

SMooCH 2019 - Seattle, WA - 2019-12-07

SMooCH 2019 at the Showbox, Seattle, WA, December 7, 2019, with Dude York, DeVotchKa and Red Kross

"Started by Pete and Brandy Nordstrom, both musicians, in 2012 after their infant son received life-saving treatment from the award-winning hospital, SMooCH and it's generous contributors have generated millions for uncompensated care.

Pete, Co-President of Nordstrom, Inc., was amazed by the quality of care for all patients, regardless of their ability to pay. He and his wife Brandy saw the need to raise funds and awareness for the hospital's uncompensated care program. Since its inception, SMooCH has attracted talented music acts such as The Head and the Heart, Allen Stone, Macklemore and Ryan Lewis, Iron and Wine, Father John Misty, Ben Bridwell from Band of Horses, The Afghan Whigs, Mary Lambert, Sir Mix-A-Lot and Phantogram.

For the past several years Ethan Stowell has curated a group of Northwest chefs to personally serve VIP guests, including James Beard Award winner, Eduardo Jordan.

100% of all SMooCH proceeds go directly to help patients and their families." Donate Now.

Ticketing Trends - The New Frontier - FestForums Santa Barbra 2019

Ticketing Trends - The New Frontier - FestForums Santa Barbra 2019
"All festivals require ticketing, but not all ticketing platforms are created equally. From the ticket purchase, marketing assistance to the settlement, let’s learn exactly what these platforms can provide. How do the latest trends in data collection and analytics serve the festival economy in maximizing profitability, logistics and more?" The event took place Thursday, November 21, 2019 at 10am at The Hilton Santa Barbara Beachfront Resort in Santa Barbara, CA. Details here.